If you ask anyone in the ornamental fish industry which fish is the easiest to raise, the answer will invariably be the Guppy. Despite being in Kerala for a long time, this “powder fish” remains a top favorite among enthusiasts due to its endless varieties, vibrant colors, and low-maintenance nature.
According to Yusuf, an entrepreneur from Parappur, Malappuram, the guppy market is stronger than ever. Today, premium pairs can fetch up to ₹1,000, making it a lucrative choice for new entrepreneurs.
In the past, guppies were often ignored or used only to control mosquitoes in drains. However, the last 8–10 years have seen a complete transformation.
✅ International Standards:
Kerala now hosts international guppy exhibitions and competitions.
✅ Exotic Imports:
The arrival of new strains from Malaysia and Thailand has completely changed the market value of these fish.
✅ Hub of Farming:
Places like Thrissur have emerged as guppy hubs.
Yusuf began his journey during his student days. Even while working in sales, he maintained guppy farming as a part-time venture. About 7–8 years ago, he transitioned it into a full-time livelihood.
✅ PMMSY Scheme: As the business stabilized, he secured a loan of ₹3 lakhs under the Pradhan Mantri Matsya Sampada Yojana (PMMSY) with a one-third subsidy to build his high-tech terrace farm.
✅ Gradual Scaling: Because he grew the business step-by-step, no massive initial investment was required.
Success in this business depends on finding and breeding new varieties quickly. Yusuf manages an extensive collection, including:
Guppies are hardy and have a lifespan of 1.5 to 2 years.
✅ Rapid Reproduction: Females are ready to breed at 3 months and can give birth every month.
✅ Visual Appeal: The value of the fish is primarily determined by the beauty and tail-span of the males.
✅ Feeding Strategy: While pellets are used, Yusuf emphasizes live protein feeds like Artemia. This ensures healthy growth and keeps the water cleaner than using pellets alone.
The biggest advantage for ordinary entrepreneurs is that guppies require very little space.
✅ Terrace Farming: Yusuf utilizes only 1,000 square feet on his house terrace.
✅ Full Ecosystem: Within this space, he handles breeding for over 70 varieties, stocks fish feed, medicines, tanks, and filters, and manages a professional packing area for courier services.
The ornamental fish market is growing faster than ever due to the influx of new breeds. Yusuf has also recently expanded into Fighter fish (Betta) varieties. He reminds young entrepreneurs that there is ample opportunity for more people to enter this flourishing field.
✅ Phone: 9048718364
✅ Location: Parappur, Malappuram
