Home » From Kitchen To Amazon: Kerala Women Entrepreneurs Are Building Something Big

From Kitchen To Amazon: Kerala Women Entrepreneurs Are Building Something Big

by Sama Sadhik
5 minutes read

Founders is a startup that nurtures and supports women entrepreneurs. It is a venture formed to help housewives who understand entrepreneurship and make products from home. It is also noteworthy that this venture was started by four women who are running different ventures on a socio-political battleground.

All the products and services of women entrepreneurs and the activities related to them are being brought together under one umbrella. From homemade products to digital marketing, Founders is becoming a practical support system for women who want to turn home-based skill into income.


Kerala Women Entrepreneurs Turn Homemade Food Products Into Successful Online Businesses on Amazon


👩‍💼 A Collective Built For Women Entrepreneurs

The Founders collective helps entrepreneurs by providing the necessary inspiration, encouragement, a network of corporate institutions, intellectual support, financial assistance, technical assistance, and finding a market for the products.

This includes everything from homemade products to digital marketing. Founders is a collective of ventures and products, including homemade items prepared by women entrepreneurs with more love for cooking. Also, all kinds of encouragement and advice are available from this collective for those who wish to start new ventures.

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Inspiration and encouragement for women who wish to start new ventures.

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A network of corporate institutions, intellectual support, and technical assistance.

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Financial assistance information and guidance for new entrepreneurs.

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Finding a market for products, from online sales to direct marketing.


🛍️ Trade Fair Opened A Direct Market

Founders, which started ventures through an online network, also conducted a trade fair including the ventures they took on. Founders is an asset for housewives who sell products through Facebook and WhatsApp groups.

The fair aimed to provide an opportunity for direct marketing beyond online sales. It provided an opportunity for those who do not know how to use online systems and those who only do business from home to find a market for their products and introduce them.

📍 Fair location: About twenty women entrepreneurs participated in the fair held in Pullepady, Ernakulam, presenting different products and services.

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Traditional snacks and dishes were all prepared at the fair.

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Homemade cakes, chocolates, pickles, and puddings.

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Jackfruit products arranged for sale at the fair.

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Handicrafts made by women entrepreneurs.

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Natural beauty products introduced to customers.

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Special sessions with experts to clear doubts and share knowledge.


🌧️ From Post-Flood Survival To Self-Sufficiency

Along with the main organizers Mina, Nafeesa, Shamna, and Shamim, the Founders collective is a support for women entrepreneurs throughout Kerala.

They started such a venture with the aim of supporting women as part of post-flood survival. The Founders team has decided to organize more extensive programs in the coming years by including more women.

This collective, which is leaping forward as a boost to women’s empowerment, enables women to start ventures, find a good income through it, thereby achieve financial self-sufficiency, and stand on their own feet. Through this, women are able to support their own families and at the same time become an asset to society through this venture.

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The Founders team is now trying to get the products of these women entrepreneurs onto Amazon.

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Contact: 9778181635 (Shamim)


Founders Women-Led Collective Empowers Kerala Home Entrepreneurs Through Trade Fairs, Khadi Marketing and Amazon


🧵 Collective Marketing With Kairali Khadi

The collective is a gathering of Aranmula Khadi mundus, sarees, and clothes with 12 and 20 counts. Many people are still not sufficiently familiar with the centuries-old and sacred Khadi. It is also not readily available.

Seeing this as an opportunity, this collective is being set up in a house opposite the CUSAT campus in Kalamassery. Silk sarees and cotton sarees from Banaras are also available here. Likewise, there are also matching ornaments available.

There are many beautiful and lovely products here. Located right next to the metro that is changing the face of Kochi, this collective stands out with its Keralan identity, offering various types of Khadi garments under the brand ‘Kairali’.

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Aranmula Khadi mundus, sarees, and clothes with 12 and 20 counts.

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Silk sarees and cotton sarees from Banaras.

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Matching ornaments available with the garments.

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Set up opposite CUSAT campus in Kalamassery, right next to the metro.


FAQ

What is Founders and who does it support?

Founders is a startup and collective that nurtures and supports women entrepreneurs, especially housewives who understand entrepreneurship and make products from home. It brings products, services, encouragement, technical help, financial assistance information, and market access together under one umbrella for women-led home ventures.

How does Founders help home-based women entrepreneurs sell products?

Founders helps by offering inspiration, encouragement, corporate networks, intellectual support, technical assistance, and market-finding support. It is useful for housewives who currently sell through Facebook and WhatsApp groups because the collective also creates opportunities for direct marketing beyond online sales.

What products were sold at the Founders trade fair in Ernakulam?

About twenty women entrepreneurs participated in the fair held in Pullepady, Ernakulam. Products included traditional snacks and dishes, homemade cakes, chocolates, pickles, puddings, jackfruit products, handicrafts, and natural beauty products. Special sessions with experts were also organized for new entrepreneurs.

Who are the main organizers behind the Founders collective?

The main organizers mentioned are Mina, Nafeesa, Shamna, and Shamim. Along with them, the Founders collective is described as a support for women entrepreneurs throughout Kerala, helping women start ventures, find income, support their families, and move toward financial self-sufficiency.

Is Founders planning to sell women entrepreneurs’ products on Amazon?

Yes. The article notes that the Founders team is now trying to get the products of these women entrepreneurs onto Amazon. This would expand their market beyond Facebook, WhatsApp groups, and direct trade fairs, helping home-based entrepreneurs reach more customers.

What is the Kairali Khadi collective in Kalamassery?

The Kairali Khadi collective is being set up in a house opposite the CUSAT campus in Kalamassery, near the Kochi metro. It gathers Aranmula Khadi mundus, sarees, clothes with 12 and 20 counts, Banaras silk and cotton sarees, and matching ornaments.

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