The absence of micronutrients like iron, zinc, vitamin A, and vitamin B9 (folate) in our food may not be apparent. It can also happen secretly. This is called hidden hunger or micronutrient deficiency. It is one of the serious global threats that affects one-third of the world’s population. It causes birth defects, cancer, cardiovascular diseases, osteoporosis, neurological disorders, and so on.
Many deficiencies, including Vitamin A Deficiency (VAD), affect us. It is common. To solve this, research has been initiated to create ‘golden’ crops enriched with pro-vitamin A — and sweet potato stands out as one of the most promising natural solutions.
⚠️ Hidden hunger is a form of malnutrition that occurs when a person’s diet lacks the essential micronutrients needed for healthy growth and development — even if they consume enough calories.
Key missing nutrients include:
- 🔴 Iron
- 🔵 Zinc
- 🟡 Vitamin A
- 🟢 Vitamin B9 (Folate)
🚨 Hidden hunger is classified as a serious global threat and impacts health in several critical ways:
- ⚡ Birth defects
- ⚡ Cancer
- ⚡ Cardiovascular diseases
- ⚡ Osteoporosis
- ⚡ Neurological disorders
📊 Hidden hunger currently affects 1 in 3 people globally — making micronutrient deficiency one of the most widespread and underrecognized health crises of our time.
Carotenoids like alpha, beta, gamma-carotenes, and beta-cryptoxanthin are responsible for producing yellow, orange, and red colors in plants. In the human body, these are converted into vitamin A retinol — the primary form of vitamin A.
This discovery has driven global research to create ‘golden’ crops naturally enriched with pro-vitamin A as a dietary intervention strategy against vitamin A deficiency (VAD).
Additionally, the carotenoids lutein and zeaxanthin found in leaves are crucial for eye health.
Vitamin A is essential for a wide range of vital functions in the human body:
Sweet potato is a food crop that can contribute significantly to reducing the Global Hunger Index. Due to its starch and the high amount of fiber contained in the tuber, it has the ability to improve blood sugar control.
As a naturally carotenoid-rich crop, sweet potato bridges the gap between agricultural output and nutritional intervention — making it one of the most important crops in the fight against hidden hunger.
🟠 Rich in carotenoids — naturally converts to vitamin A in the body, directly combating VAD.
🌾 High in starch and dietary fiber — supports improved blood sugar control and digestive health.
📉 Addresses Global Hunger Index — a sustainable, affordable crop that can be grown in diverse conditions.
✅ Golden crop candidate — targeted in pro-vitamin A biofortification research to tackle hidden hunger at scale.